$1B Addressable Market is ok (not too big, not too small), and CAGR is more important than size

Addressable Market

Analyze and segment your addressable market to hopefully end up with strong growth (CAGR) and attractive size. $100M is a don’t-care niche market, and $100B means you don’t know your market, or it’s too late. You look for an opportunity to lead an emerging market.

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