eylons

The huge value for products that “touch the money”

eylon — Sun, 07 Nov 2021 09:00:00 +0000

Please login below to read the full post or register with us if you're not already subscribed.

The post The huge value for products that “touch the money” appeared first on eylons.

Logical AND for start-up success

eylon — Sat, 06 Nov 2021 09:00:23 +0000

Please login below to read the full post or register with us if you're not already subscribed.

The post Logical AND for start-up success appeared first on eylons.

What is traction? (and why this tests how brave you are)

eylon — Fri, 05 Nov 2021 09:00:15 +0000

Too often I have been angry and disappointed to hear people talking about “traction” without any thought given to its meaning. Clearly, traction is not only ‘users’, ‘traffic’, or other entries in the long dictionary of buzzwords. I need to think, and to feel confident with my version of what the hell is “traction”?

The post What is traction? (and why this tests how brave you are) appeared first on eylons.

Becoming a domain expert in the new domain you’re creating

eylon — Thu, 04 Nov 2021 09:00:03 +0000

When you start something new, your domain doesn’t exist. It’s not defined and nobody covers it. It’s most likely that your new invention is a don’t-care subset of a few large markets. While it’s wrong to target domain expertise in those large (“Financing”, Mobile”, "Agriculture”, etc.) markets, becoming a domain expert in the new domain you’re creating should be one of your long-term targets.

The post Becoming a domain expert in the new domain you’re creating appeared first on eylons.

What’s the agreement co-founders MUST sign on day one?

eylon — Wed, 03 Nov 2021 09:00:00 +0000

All weddings are happy, and all founders are in love on day one. But things may change, and if the founders didn’t define the proper mechanism for breaking up nicely, a lot of time and money (and perhaps a few tears) will be needed to move on. This is why “reverse vesting” MUST be accepted and signed-off at the beginning of the journey.

The post What’s the agreement co-founders MUST sign on day one? appeared first on eylons.

Unfortunately, an innovative idea will need an innovative business model

eylon — Tue, 02 Nov 2021 09:00:12 +0000

You’ll say that while your product is purely innovative, luckily, your business model is both simple and aligned with your customer operations today. Unfortunately, this is probably not true… new product requires a lot more than new pricing, and it takes time and iterations to figure out the right business model.

The post Unfortunately, an innovative idea will need an innovative business model appeared first on eylons.

Challenge your in-depth assumptions. Unfortunately, they are probably wrong

eylon — Mon, 01 Nov 2021 09:00:03 +0000

There is a lot of discussion about current numbers and forecasts of the future, with nice-looking dashboards making this favorite pastime of management teams seem simple and straightforward. However, assumptions are not discussed and challenged enough. The problem here is that, most probably, what you take for granted is wrong.

The post Challenge your in-depth assumptions. Unfortunately, they are probably wrong appeared first on eylons.

Want very large companies to distribute your product? Forget about it – unless…

eylon — Sun, 31 Oct 2021 09:00:05 +0000

You’ll need to make the initial direct sale to the end customer, and you’ll need to prove that this customer is both a valid indicator for others + in love with your product. With this asset in your hands, you can start developing a business with large companies as your channels. In other words – no shortcuts...

The post Want very large companies to distribute your product? Forget about it – unless… appeared first on eylons.

Pitch based on economical Customer-Acquisition-Cost (CAC) is extremely powerful

eylon — Sat, 30 Oct 2021 09:00:54 +0000

“I already invested X and got Y (hopefully, X and Y are US dollars), and then I did it again with 10X and got 42Y, non-linear growth. Now I’ll need your funding to do 1000X.” This statement is the best possible pitch! You’re probably not there, but in your mind and your work – try to get there.

The post Pitch based on economical Customer-Acquisition-Cost (CAC) is extremely powerful appeared first on eylons.

Product market fit is not so much more than a marketing buzzword for investors

eylon — Fri, 29 Oct 2021 06:44:35 +0000

Sell “product market fit” for anyone who wants to buy it. But keep in mind that the customers probably don’t represent the target market, and the actual product maturity is perhaps 10% of what you say. Even if there is a temporary hit between the product and a few early adopters, many risks remain and a ton of work still needs to be done before readiness to grow.

The post Product market fit is not so much more than a marketing buzzword for investors appeared first on eylons.