Pitch based on economical Customer-Acquisition-Cost (CAC) is extremely powerful

Customer Acquisition Cost (CAC)

“I already invested X and got Y (hopefully, X and Y are US dollars), and then I did it again with 10X and got 42Y, non-linear growth. Now I’ll need your funding to do 1000X.” This statement is the best possible pitch! You’re probably not there, but in your mind and your work – try to get there.

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